Bensenville's Branding & Marketing
February 22, 2014
Staff Writer: Mark Keane
So what is the message for our town, "A gateway to opportunity". Is the gateway of opportunity suppose to draw businesses and people into this town, has it drawn anything to this town in the last 5 years since Soto, Cassasdy, Ridder, Oconnell, Bartlett and Wesseler were put in place? The answer is NO, they did just the opposite, and their brain storm of branding Bensenville has failed, much like everything they have done.
Branding should be focused on one thing your town does well. John Giels appeared to have known what he was doing and if not, he was at least moving in the right direction. He was trying to attract new people and businesses into town. He was running events, he was trying new things and a couple things he did, turned out successful. Since this current board has been in place, nothing has been accomplished but doubling the debt in 5 years.
Services were cut, monthly water/garbage bills went up, we got “free” new water meters for $1.2 million dollars, we over paid for property, we are building an $18 million dollar police station for all the impersonating police chief Kosman’s and their families,..etc.……
So with that said, the branding should be, “The village of Lies, corruption, wasted spending and no services”. We will never bring anyone to this town right now and the branding should be changed to,
"A Gateway to Hell"
February 21, 2014
Let's start off with Bensenville's identity, what is it, what is the branding of, a "Gateway of Opportunity"? When you ask your neighboring towns folk what they think of Bensenville, what do they say?
Low income, crime, Hispanic, corruption, ghetto., nothing worth going to Bensenville for.
What does the Bensenville residents think of Bensenville?
Too many foreclosures, too many Hispanics, no restaurants or incoming businesses, corruption, ghetto looking, to many gas stations, tobacco and liquor stores.
What do the mayor and the board of trustee's think about Bensenville?
Personal opportunity, personal income growth, too many Hispanics, do what ever they want, ghetto, low income, too many foreclosures, rising crime rates, despair, depressing, no incoming business.
So we have a couple things that define Bensenville, here is the list:
Low income, Crime, Hispanics, corruption, ghetto, foreclosures, no businesses.
So how does, "A gateway to opportunity " fit in with the above list of descriptions? How is this "Gateway" making Bensenville a better community? Who is this opportunity really for, it's clearly not for the residents?
The words describing Bensenville, where are the positive words? This town has the same problem that most small towns have, low income, crime and corruption. When you have a town with corruption and you have the mayor and the board taking advantage of the residents for personal gain, this my friends is their,
"GATEWAY OF OPPERTUNITY FOR ONLY SOTO, THE BOARD AND THE VILLAGE MANAGER".
February 20, 2014
Lets take a look at the, "Gateway to opportunity"? What has Bensenville offered new businesses or new residents since 2009?
What has the village done for businesses? There was the holding back of the gaming license's, they advertised a couple businesses on the 24 hour Bensenville channel and there was the .......nothing else comes to mind?
We are getting the old McDonalds back, some gas stations, tobacco shops, liquor stores and I guess that's it. it appears what ever Chicago took those businesses are just relocating but not any real new business. The commercial area north of Irving Par Rd. looks like a ghost town and the crime rate there has increased.
What has the village done for residents? Let's get the current $117 million in debt out of the way first, and by the end of the year, it's projected to climb to $150 Million. We got $1.2 million dollars Free water meters as Frank Soto claims, we got 100 new streets signs that don't match the other 2000 in town, poor or no snow plowing and salting, the mayor moved to Lockport IL, less police, higher crime rate, a killing, lost homes and businesses, lost village property and corruption at it's finest.
I guess this would sum up the "Gateway to Opportunity" for Bensenville.
February 19, 2014
Bensenville and it's new branding, what has it done to bring business into Bensenville and what has it done for the community? Hard hitting questions that will go unanswered.
Gateway to Opportunity
A gateway to opportunity, where is this opportunity? Was this the opportunity that the slain owner of Sam's Tabbaco Shop, Hussein Saghir got?
Bars on store front windows, a ghetto look, cut police force, a $15 million debt at the Park District, a $117 million dollar debt at village hall, no plowing or salting of streets and sidewalks? Somebody is making money on this new "Gateway to Opportunity" and it's not the residents.
So where is the opportunity that the village is advertising to businesses and residents? Is this a village of business opportunity or residential opportunity? It's not really clear at all, it sounds like it's business or is it an opportunity for thugs, thieves and a new murderer's row on Irving Park Rd connected to Soto's Chicago connections?
Who came up with this brain storm of an idea, it was the Soto re-election campaign. They figured that by quickly branding Bensenville before the campaign it would show progress. There's has only been one thing in this community the has progressed and that is the $117 million debt.
Business's have left town and another 40 to 50 are ear marked to leave in the next year, due to progress of Soto, his C4 Gang board members and village management that sold out to Chicago.
So is this the gateway of opportunity or the progress the village board and management are talking about?
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